Press Release

AmpliFIND Music Services Aims To Liberate Your Music

New company launches with premium clients, industry veterans on staff

SAN FRANCISCO, Calif. - October 5th, 2009 -- While digital music is popular due to its portability and crisp sound, most modern music fans agree that organizing their collections is a major challenge. Enter AmpliFIND™ Music Services, Inc., a new business-to-business company that creates cutting-edge technology solutions for managing digital music files on next generation entertainment products -- from mobile phones to consumer electronics.

At launch, AmpliFIND™ Music Services has more than 43 million songs in its global music metadata collection and is managing roughly six million queries daily with its AmpliFIND™ music recognition product (as a result of acquiring the assets of MusicIP Corporation earlier this year). The company's technology powers music recognition and play-listing services for Disney and Memorex MP3 players, as well as Applian (“Replay” products), and MusicBrainz (PicardTagger).

“AmpliFIND Music Services is bringing outstanding innovation and a real enthusiasm to the digital music marketplace,” said Andrew Stess, President and CEO of AmpliFIND Music Services. “All of us at AmpliFIND have worked together or crossed paths in the digital music technology industry. As such, we bring over fifty years of combined experience together to create this distinctive organization. We were all there at the beginning of the digital music revolution, and we know where it needs to go in the future.”

Fast becoming the play-listing technology of choice, the AmpliFIND Music Services' MyDJ™ product maximizes the end-user experiences in collecting, maintaining and enjoying digital music.

“AmpliFIND Music Services, Inc. is an important business partner for us,” said Bill Dettering, CEO of Applian Technologies. “Their ongoing responsiveness to us, both on the business and technology sides, has allowed us to build innovative new products for our unique consumers. We are looking forward to growing along with them.”

Driving the industry's support for AmpliFIND Music Services' technologies is an optimized, simple-to-use, one-click design that delivers incredibly reliable recognition accuracy.

“For our business, it is crucial to accurately identify the music in a consumer's collection,” said Stess. “Once you can deliver that, all the other services fall logically into place. We are extremely proud of our proven track record.”

AmpliFIND Music Services delivers its accuracy through a distinctive combination of multi-level digital fingerprint and acoustic analyses. Unlike other competing solutions, that only identify snippets of music, AmpliFIND Music Services, (through its MyDJ™ and AmpliFIND products) delivers full track recognition, enabling quick digital music file organization and automating these formerly frustrating processes.

New Team Member Joins

Simultaneous with the launch, industry veteran Charly Lippoth has joined AmpliFIND Music Services as the exclusive sales representative for the company in Japan and APAC. Lippoth has an outstanding 10-year track record in the area of leading edge media technologies and most recently served as Chief Technology and Strategy Officer for Nero AG, a leading developer and distributor of digital media solutions for personal computer, consumer electronics, and mobile industries. Lippoth will be supporting AmpliFIND’s global sales and business development activities throughout Asia.

For more information on AMS please visit www.amplifindmusicservices.com.

About Amplifind Music Services, Inc.

Amplifind Music Services, Inc. creates cutting-edge technology solutions for managing digital music in next generation entertainment products -- from mobile phones to consumer electronics. Amplifind currently powers music recognition and play-listing services for Disney and Memorex MP3 players, as well as Applian’s “Replay Media Catcher” and “Replay Music” products. Amplifind also helps to power Jthink’s “Jaikoz Audio Tagger”, Equinux’s “Song Genie”, and the “PicardTagger” from MusicBrainz. The AmpliFIND system works with music from around the globe -- including major label and independent music -- because it is based on acoustic sound characteristics combined with editorial data and collaborative filtering techniques.  For more information on AMS please visit www.amplifindmusicservices.com.

For additional information, please contact:

Mark Smotroff
e5 Marketing, Inc.
415-332-0718
www.smotroff.com www.e5marketing.com